Rewind your memories to the 90s and you would find the advertisements popping up between the TV programs or the radio commercials during a music program on the All India Radio or a poster column in the newspapers were sufficient to keep the public informed about the products and services launched in the market. Rolling back to the 21st century, the digital world started multiplying with every business day. With smart phones and tablets becoming the common man’s gizmo, the era of digital marketing was set in motion. Fast forward to 2016, and with Facebook, Twitter, Google+, Instagram, Pinterest trending all over the world, people from across the globe have been connected like they are next door neighbours. Brands across the world got a trouble-free and effortless alternative for popularizing their merchandise through the social networking platform. Launch of the E-commerce preference and the popularity of Flipkart, Amazon, Snapdeal etc. boosted the digital marketing arena. For brands it is the most lucrative and swift medium for communication with the customers. And from the viewpoint of today’s prudent and technological savvy consumer, it helps them do their own market research and also go for an online shopping spree at their own comfort. With the progression of the digital world, digital marketing has also evolved leading to a colossal demand of professionals in this field which is evident from the job demand curve, making digital marketing training an easy yet fruitful career move with a stable future.
It is a job for anybody and everybody irrespective of academia or skill. Many options from freelancing to corporate jobs are available. This makes digital marketing the most targeted field of job today. But to make it big in this profession you must understand the ABCD of digital marketing before leaping into the digital marketing job
Acknowledgement is the opening move wherein you have to haul targeted customer visits. For that hanging out with the consumers in the social platforms is a must where you aim at acquainting with their preferences and also respond to their queries to give them an idea of the pro of your brand. Other measures include paid searches and call services etc.
When you have driven the traffic towards your promotional gear, the next would be to making the consumer Become accustomed with the product at their disposal. For that the promotional content should be appealing to give a clear idea to the customer about your merchandise or services. Right content exert a pull on the right traffic. The content must be able to convey, communicate and convince. This is a major step towards the process of social media marketing.
Contemplating with the needs of the consumer is a much needed step in the area of digital marketing. Communicating with the consumers from time-to-time to keep reviews coming in from the other end is what keeps the market inflating for the product. The promotional stuff needs to be updated every so often to keep the curiosity smouldering for the existing customers while catch the attention of new ones.
Demand is the phase where the customer is convinced and set to purchase from you. At this stage there is active user engagement with your products and services.
But never forget to keep on iterating actively with the ABC to make your way to the D or the D could switch to Drop in a matter of no time taking into consideration the war of trade.